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    Why Custom Art Is Important?

    Commissioned bas relief sculpture

    Why Custom Art Is Important?

    Art is a way of expressing oneself through creative mediums such as painting, drawing, sculpting, and more. For centuries, people have been creating and admiring art, whether it be for personal enjoyment or for the sake of sharing it with others. With the rise of technology, we now have access to countless pieces of art from all over the world, available at our fingertips. However, as convenient as this may be, it has also led to a lack of appreciation for the value of custom art.

    Custom art is any piece of art that has been created specifically for a particular individual or group based on their specific needs, desires, or interests. Custom art can range from commissioned portraits to personalised sculptures and murals.

    This kind of art is important for many reasons. Firstly, custom art pieces are unique and original, making them more valuable than mass-produced pieces. Secondly, it establishes a personal connection with the buyer, and it holds a deeper meaning for them. Lastly, custom art is an avenue for creative expression and inspiration, as it allows artists to showcase their individual style and vision.

    If you are looking to commission a custom art piece, Artistic Licence can help businesses and collectors of art through our services. We work with a network of talented artists who can create unique, personalised pieces tailored to your preferences. You can contact us to learn more about how we can assist you in finding or creating the perfect piece of custom art.

    The Value of Custom Art in society 

    Here are some reasons why custom art is a valuable investment for businesses and collectors:

    Unique and Exclusive Pieces: Custom art pieces are one-of-a-kind, exclusive, and cannot be replicated. When someone produces custom art, they acquire a unique piece that stands out from the rest. These pieces add character and individuality to their collection, making them more unique and distinguishable from others.

    Brand Image and Reputation: Custom art pieces can be used to enhance a business’s brand image and reputation. Commissioning artwork that aligns with a business’s values and mission can serve as a powerful marketing tool that conveys the company’s unique identity and style.

    Emotional Connection and Loyalty: These art pieces can also create an emotional connection between a collector and their clients or guests. These pieces can help build a loyal following and foster a sense of community, as customers identify with and appreciate the values and aesthetic of the business or collector.

    At Artistic Licence, we understand the value of custom art in society. That’s why we work closely with our clients to create pieces that reflect their unique style and values, and we pride ourselves on delivering high-quality pieces that hold their value over time.

    Top 6 Benefits of Commissioning Custom Art for Businesses and Organisations

    Trusting custom art for businesses and organisations is a powerful way to create a unique and engaging visual experience for customers, employees, and visitors. Here are the top 7 benefits of commissioning custom art for your business or organisation:

    Brand Identity and Recognition

    Commissioning custom art that reflects your brand identity can be a powerful tool in creating a lasting impression on customers and visitors. Incorporating your brand colours, logos, and messaging into the artwork can reinforce your brand identity and increase brand recognition. Custom art can help differentiate your business from competitors and make your brand more memorable.

    Enhancing the Space

    These art pieces can add a unique and personal touch to any space, from lobbies and conference rooms to retail stores and restaurants. These pieces can create a welcoming and engaging environment that encourages customers to stay longer and engage more deeply with your business. Custom art can also help improve the overall aesthetic and ambiance of your space, making it more attractive and appealing to visitors.

    Supporting Local Artists

    Commissioning custom art from local artists is also a way to support the local arts community and promote their work. By investing in local artists, you can contribute to the cultural and economic vitality of your community. Local artists often have a deep understanding of the local culture and can create pieces that reflect the unique character of your community.

    Cultural Significance

    Commissioning custom art that reflects the local culture and history can help create a sense of place and community. By incorporating elements of the local culture into your artwork, you can create a unique and meaningful experience for customers and visitors. Custom art can help reinforce your business’s connection to the local community and help create a sense of belonging for customers and visitors.

    Employee Engagement

    These custom art pieces can also enhance the employee experience by creating a more stimulating and inspiring workplace. Art can help reduce stress and increase creativity, productivity, and job satisfaction. Investing in custom art for your workplace can create a more positive and engaging work environment that promotes employee well-being and job satisfaction.

    Social Responsibility

    Personalised art can also be a way to demonstrate your commitment to social responsibility. By supporting local artists and investing in your community’s cultural and economic vitality, you can create a positive impact beyond just your business operations. Custom art can help promote social and cultural awareness and can be used to communicate important messages and values to customers and visitors.


    Custom art can help businesses differentiate themselves from competitors, increase brand recognition, and reinforce their connection to the local community. It can also provide significant social value and contribute to a positive employee work environment.

    By commissioning custom art, businesses and organisations can create a unique and engaging visual experience that reflects their values and mission.

    So, take the first step towards creating a unique and memorable visual experience for your customers and visitors by contacting Artistic Licence today. Learn more about how we can help you create a one-of-a-kind visual experience for your business or organisation.


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