Join the Artistic Licence newsletter. Be the first to see what's new in the AL Studio Shop and read about out latest commissions.

    Image Alt

    Art for Hotels: Why It Matters and How to Make It Work

    Art for Hotels: Why It Matters and How to Make It Work

    In the fast-paced world of the hospitality industry, hotels constantly strive to provide a unique and unforgettable experience for their guests. One of the key elements that can set a hotel apart from the competition is the incorporation of art. Art has the power to transform hotel spaces, elevating the overall ambience and creating a captivating environment that guests will remember long after their stay.

    Creating a captivating ambience in hotels is crucial. It sets the tone for the guest’s experience, leaving a lasting impression that goes beyond the functional aspects of accommodation. Art plays a pivotal role in enhancing the hotel experience, capturing the essence of the brand and establishing a strong emotional connection with guests. It goes beyond mere decoration; it reflects the hotel’s personality, values, and story.

    Art as a Strategic Element in Hotel Design

    Encouragement to embrace art as a strategic element in hotel design:

    Embrace the transformative power of art in hotel design. Discover how integrating art strategically can elevate the guest experience, differentiate your hotel, and create a lasting impression. Explore the importance of art as a strategic element and be inspired to infuse your hotel with creativity.

    7 Common Types of Art for Hotels

    When selecting art for hotels, there are various options to consider. Here are seven common types of art that can be incorporated to enhance the aesthetic and guest experience:

    • Paintings: Paintings, whether traditional or contemporary, bring colour, texture, and visual interest to hotel spaces. They can be carefully curated to align with the hotel’s concept and brand identity.
    • Sculptures: Sculptures, crafted from various materials, add a three-dimensional element to the hotel’s decor. They can serve as captivating focal points and create a sense of depth and sophistication.
    • Photography and Digital Art: Photography and digital art provide a modern and dynamic touch to hotel spaces. They can showcase breathtaking landscapes, architectural marvels, or thought-provoking imagery.
    • Textile Art and Tapestries: Textile art and tapestries bring a touch of luxury and softness to hotel interiors. They can be used as wall hangings, bed throws, or decorative elements, adding a cosy and elegant ambience.
    • Murals and Wall Art: Murals and wall art offer an opportunity to make a bold statement and transform blank walls into captivating storytelling pieces. They can reflect the local culture, and history, or even depict the hotel’s unique story.
    • Installation Art and Immersive Experiences: Installation art creates immersive and interactive experiences for guests. It can include light installations, soundscapes, or kinetic art, engaging multiple senses and creating a memorable guest journey.
    • Mixed Media and Contemporary Art Forms: Mixed media and contemporary art forms provide endless possibilities for artistic expression. They can blend different materials, textures, and techniques to create visually striking and thought-provoking art pieces.

    7 Reasons Why Art Matters in Hotels

    Art holds immense significance in hotels, contributing to the overall guest experience. Here are seven reasons why art matters in hotels:

    • Enhances the overall ambience and aesthetic appeal: Art adds visual interest, colour, and texture to hotel spaces, creating a more visually appealing and inviting environment for guests.
    • Creates a memorable and unique guest experience: Art has the power to leave a lasting impression on guests, making their stay more memorable and distinguishing the hotel from others they may have visited.
    • Reflects the hotel’s brand image and identity: Art can be carefully curated to align with the hotel’s values, theme, and overall brand image, reinforcing its identity and creating a cohesive guest experience.
    • Stimulates emotional connection and engagement: Art evokes emotions, sparks curiosity, and engages guests on a deeper level, allowing them to connect with the artwork and the hotel itself.
    • Sets the hotel apart from competitors: Art can be a differentiating factor for hotels, allowing them to stand out in a crowded marketplace and attract guests who appreciate and value artistic experiences.
    • Supports local artists and the community: By showcasing and promoting local artists, hotels contribute to the community’s cultural fabric and support the growth of the local arts scene.
    • Increases the hotel’s value and attractiveness to guests: The presence of art can elevate the perceived value of a hotel, making it more appealing to guests who are seeking a unique and enriching experience during their stay.

    Creating Captivating Guest Experiences through Art

    Unlock the potential of art to captivate and engage your guests. Learn how art can create a truly unique and memorable experience, setting your hotel apart from the competition. Discover innovative ways to incorporate art in public spaces, guest rooms, and common areas, and inspire guests with immersive art installations and interactive experiences. Let art be the catalyst for unforgettable guest experiences, fostering emotional connections and leaving a lasting impression. Elevate your hotel’s ambience, brand identity, and guest satisfaction by embracing the transformative power of art.



    In conclusion, incorporating art into hotels is a powerful way to enhance the guest experience and differentiate a hotel in the hospitality industry. Through careful selection and curation, art can create a captivating ambience, reflect the hotel’s brand identity, and foster emotional connections with guests. From paintings to sculptures, murals to installations, art has the potential to transform hotel spaces and create a memorable and unique stay for guests.

    As hotels navigate the art selection process, it is important to consider the hotel’s concept, target audience, and the message they want to convey through art. Engaging with local artists and leveraging social media can further amplify the impact of art in hotels, creating a holistic experience for guests.

    Art for hotels is not just about aesthetics; it is a strategic tool that contributes to strong brand identity, guest satisfaction, and overall success in the competitive hospitality industry. At Artistic Licence, we understand the importance of art in hotels. Our team is dedicated to helping hotels find the perfect art pieces that align with their vision and elevate the guest experience. Contact us at or call +44 (0) 115 972 4777 to explore how we can assist you in incorporating bespoke art into your hotel in Nottinghamshire, United Kingdom.


    error: Content is protected !!